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What's That Smell?

With every eatery in the airport vying for departing passengers, we wanted to create a stunt for KFC to lure arriving passengers – who’d want to get out of the airport asap – into grabbing a meal.


We’ll start by pumping the intoxicating aroma of KFC into the terminal.


A Wax Creation of Colonel Sanders dropping his very own bucket of chicken will get passer-by’s attention, "explaining" the smell & putting KFC top of mind.

Art Director – Lucy Serenity

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