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It's Not Pretty

There were 1,066 memorial bouquets placed on Australian roads last year, which is hard to picture when they were spread across the country.

We figured that the M4 motorway, one of Australia's most well-travelled and accident-prone roads, would be the perfect gathering place for the bouquets to remind drivers that:

Behind each beautiful bouquet, is the ugliest, most tragic story, of a life taken by dangerous driving.

Flowers are pretty, but let's keep them off the road.

Art Director – Lucy Serenity

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