June 2024
Took a sip of coffee.
Scrolled through my IKEA campaign, feeling a million dollars.
Opened YouTube.
Saw PewDiePie’s vlog of him visiting IKEA.
2-million views in 7 days.
TWO-MILLION
SEVEN DAYS
Closed laptop, giggled, chucked coffee across room.
Realised I still want to be in advertising.
Got up. Mopped.
Made another coffee, wondering when’s the next time I’d feel my work is pointless.
Took a sip of coffee.
May 2024
There's a phenomenon known as:
Nobody knows you if you're a retired NBA player unless you are Jordan or Kobe.
Then there's Jeff Teague.
Understated through his career, started a podcast after retirement, telling all kinds of wild stories...
of him getting cooked, more often than not.
Someone he under-estimated dropping 40 points on him; 50 points on him; hitting a wicked lay-up on him; team-bus leaving without him.
And people began to notice:
People liked the authenticity:
And eventually they remembered: Teague was, jokes aside, a pretty decent baller.
Check these recent comments from one of his highlights videos posted years ago:
Teague is breaking the winner-exclusive NBA story-telling landscape one goofy tale at a time. Let that be a case study.